Marketing Strategy Essay

Marketing Strategy Essay Marketing Strategy Essay Marketing Strategy Enron - The Smartest Guy in the Room Enron was once the seventh largest company in the world, they were even featured in fortune magazine as America’s most innovative company for six years in a row from 1996 to 2001, but somehow they allowed their greed and arrogance to get the better of them. Though they have been successful for many years, it took very little time for them to go bankrupt. Enron’s demise is a result of implementing outrageously unethical and unrealistic strategies such as their â€Å"Mark to Market† strategy, and manipulating situations such as the California electricity crisis; just to name a few of the many unethical things that they engaged in. One of their most outrageous accounting strategies was their mark to market method. This strategy allowed them to forecast what earnings will be in the very distant future and treat those forecasted earnings as current profit. They practiced this despite the fact that those earnings may not be collecte d for many years, neither are they guaranteed. Enron appeared to be very profitable in the public’s eye and their stocks kept increasing in value, but in reality they were sinking deeper and deeper in debt. Enron managed to cook the books through their mark to market strategy. Enron went above and beyond when they manipulated the California electricity system. They took advantage of the state’s deregulated energy market and deliberately created blackouts and shortages in order to increase prices many times more than the current price. California was their way out when they needed profits. Enron’s unethical and outrageous behavior caught up with

Punctuating Sentences with Disguised Subordinate Clauses

Punctuating Sentences with Disguised Subordinate Clauses Punctuating Sentences with Disguised Subordinate Clauses Punctuating Sentences with Disguised Subordinate Clauses By Mark Nichol Usually, a subordinate clause is obvious, as in the case of this one you’re reading right now. Intuitively, you know to separate it from the main clause (in the previous sentence, the first six words) with a comma. But sometimes, as in each of the following sentences, the first word in the subordinate clause may deceive the writer’s eye. Discussion and revision for each example provides clarity. 1. You may submit a file in a different format provided that the content is the same as in the attached template. Writers may be confused into thinking that in this sentence, provided is a verb, but it is a conjunction (meaning â€Å"on the condition†) serving as a bridge between the main clause and the subordinate clause, and it must be preceded by a comma: â€Å"You may submit a file in a different format, provided that the content is the same as in the attached template.† Alternatively, the two clauses can be reversed, although in this version, the context is not as clear: â€Å"Provided that the content is the same as in the attached template, you may submit a file in a different format.† 2. Insurance companies and other financial services are likely to follow suit given similar pressures in their markets from new entrants. Just as in the previous example, a conjunction- in this case, given- is easily confused for a verb. Here, as above, it links a main clause with a subordinate clause, and a comma should precede it: â€Å"Insurance companies and other financial services are likely to follow suit, given similar pressures in their markets from new entrants.† However, in this case, the sentence flows better if the subordinate clause is inserted into the middle of the sentence as a parenthetical: â€Å"Insurance companies and other financial services, given similar pressures in their markets from new entrants, are likely to follow suit.† 3. The coach pursued a star player only to have a deal fall just short. Here, the bridging word (only, here meaning â€Å"with the result that†) is an adverb rather than a conjunction, but the function is similar, and the need for a preceding comma is sustained: â€Å"The coach pursued a star player, only to have a deal fall just short.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Homograph ExamplesDifference between "Pressing" and "Ironing"Artist vs. Artisan